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by Yu-kai Chou
“Gamification is not about games. It's about applying game thinking to real-world problems to drive engagement, motivation and behavior change.”

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UnlockGamification is not about games. It's about applying game thinking to real-world problems to drive engagement, motivation and behavior change.
BOOK SUMMARY“Gamification is using game-inspired mechanics, aesthetics and thinking to engage people, motivate action, promote learning and solve problems.”
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