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2-Minute Visual Summary

Good Strategy/Bad Strategy Summary

by Richard Rumelt

“Not all strategies are created equal. Good strategy creates advantage. Bad strategy wastes it.”

Good Strategy/Bad Strategy — visual infographic summary

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2 MINUTE READERS

Not all strategies are created equal. Good strategy creates advantage. Bad strategy wastes it.

BOOK SUMMARY

What This Book Reveals

  • Focus On What Matters
  • Diagnose Deeply
  • Create Advantage
  • Align Actions Consistently

How To Apply It

  • Focus on what matters
  • Diagnose deeply
  • Create advantage
  • Align actions consistently

Key Insights

01

Strategy Is About Advantage

02

Diagnose Before You Act

03

A Good Strategy Has Three Parts

04

Bad Strategy Looks Impressive

05

Execution Is Part of Strategy

Who Should Read This

Business LeadersEntrepreneursManagersStudentsConsultantsAnyone Who Wants Better Results

Key Takeaways

  • Focus on the few issues that really matter.
  • Understand the root causes before you act.
  • Build advantage with a clear, coherent plan.
  • Align all actions with your strategy.
  • Avoid fluff, jargon and impressive-sounding plans.
  • Execution is where strategy becomes results.
  • Good strategy is simple, but never easy.

Powerful Truth

“Good strategy is about doing the right things. Bad strategy is about doing the wrong things.”

Action Plan

  1. 1.Strategy Is About Advantage
  2. 2.Diagnose Before You Act
  3. 3.A Good Strategy Has Three Parts
  4. 4.Bad Strategy Looks Impressive
  5. 5.Execution Is Part of Strategy

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Key Insights

  1. 01

    Strategy Is About Advantage

  2. 02

    Diagnose Before You Act

  3. 03

    A Good Strategy Has Three Parts

  4. 04

    Bad Strategy Looks Impressive

  5. 05

    Execution Is Part of Strategy

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Key Points

  • Competitive Advantage
  • Diagnosis
  • Guiding Policy
  • Coherent Actions
  • Leverage & Trade-offs
  • Strategy vs. Tactics
  • Performance Gap

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